Can you get me some more like them?
What are your customers made of?
You may know where they live, but do you know what they read, how much they earn, how old they are and what they like to do with their leisure time?
Send can profile your best customers and draw up a set of key characteristics. This can then help us identify similar people to contact in your target areas.
Read more...When is a Goneaway not a Goneaway?
When we can follow them to their new address!
These days you do not need to wring your hands as another hard won address contact is returned as a “goneaway”. Send’s data cleaning service now enables us to follow your contact to their new address and update your mailing list accordingly.
It is true that it costs many times more to find a prospect and make a sale than it does to retain an existing customer, or revive a lapsed client.
Read more...What Did Your Customer Do Next?
You have just sent a DM communication, how did your customer react?
Until recently we judged the success of a mailing on the number of direct responses it generates: coupons, telephone calls or web visits.
In reality many more people will read the mailer, keep it and look at it again… but don’t ultimately respond… this time.
Read more...How Do You Reward Loyalty?
Many companies are trying to address this issue.
How it is carried out all depends on the type of business and customer, the number of repeat transactions and the IT systems employed.
Send works with companies to understand the process, extract the essential data and provide pragmatic and practical solutions.
To start the ball rolling, contact Send using our enquiry form.
Read more...Making PIP Work For You
The controversial new postal charges started on 21st August. Mailing costs need not rise, however. In some cases the charges will fall if you know how to exploit the changes to your benefit.
Send is working with clients to offset the impact of the rises and in many cases taking the opportunity to actually reduce postal costs.
Royal Mail introduced the new way of charging for larger mail on August 21st. It is called Pricing in Proportion, or PIP.
Read more...Just the ticket for Arsenal's new stadium
Every Arsenal season ticket holder and club member needs a new smart card, with a built-in chip, to gain entry to the new Emirates stadium.
Send was entrusted to work with Ticketmaster’s Synchro Systems to issue each member with their own personalised smart card. Each ticket holder also received a DVD video and map demonstrating the best way to travel to the stadium and how to find their new seat.
Read more...B2B or not B2B
Profiling is not just limited to consumer data. For its Business to Business clients Send provides a wide range of analytical tools, services and enhancements for B2B customers and prospects.
In addition to checking the address accuracy, we can add in telephone numbers and append the names and job titles of key staff. For example: you may know the name of the operations manager, we can supply the finance director’s name too.
Read more...Loyalty is On The Cards
Many retail, hotel and leisure businesses use a simple but effective means of rewarding loyalty: a collector card.
The customer is given a card with their first purchase and gets it stamped for each subsequent purchase. Once all the stamps are collected, the completed card is handed over at the till for a free coffee, complimentary meal, free night’s accommodation etc.
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