Data, Mailing & Fulfilment Services
Send Intelligence
From data strategy development to complex demographic analysis.
A seamless connection between your decision making processes and the consumer. No matter what your objectives are, from maximising return on investment to increasing penetration in your target markets, we can supply market leading insight to help you achieve the results you desire.
Pitching and planning - analysing locations and catchments, defining key target markets and undertaking industry, competitor and market research.
Profiling – using your data to identify your customers, who they are, what they do and how best to target them.
Prospecting and propensity – understanding your business, customers and sales focus we create cogent data models and segmentation strategies and locate appropriate new data to support customer acquisition.
Perfecting – taking multiple outputs from disparate data sources, creating a single optimised database and enhancing this using industry leading data sources.
Policy and progression – providing consultancy services to help develop your data, CRM and contact strategies.
A selection of the digital tools we have at our fingertips include:
The Target Group Index (TGI) – actual researched information, gathered from 25,000 survey respondents - an independent, high quality, dynamic and actionable single source marketing insight.
Experian Online Demographics – an interactive analysis tool which helps us to gain the maximum usage of Experian’s Mosaic geodemographic classification system.
Wildfire email system – a bespoke email system hosted on our dedicated server, which allows us to create and broadcast multiple campaigns whilst also measuring all associated statistics including open rates and click-throughs.
Other tools we have include geographic information, statistical analysis, enterprise resource planning and customer relationship management systems.
Client Examples
| DIY retailer: | Local marketing planning, data segmentation and cleansing, campaign evaluation, market and competitor research |
| Fitness and health club chain: | Target audience identification, data sourcing, campaign planning and evaluation |
| Insurance company: | Database creation, data list consolidation and enhancing, database hosting |
Uses...
- Marketing Planning
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- Understanding local catchment profiles
- Comparing customers with catchments
- Identifying key customer types
- Comparing attitudes and preferences
- Choosing most appropriate media channels
- Understanding customer purchasing decisions
- Direct Marketing
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- Cleaning, suppressing and enhancing data
- Selecting acquisition targets for DM and Door Drop
- Prioritising customers for retention activity
- Categorising and ranking customers
info@sendmarketingsolutions.co.uk Tel: 0121 749 4500