Serving up Tea for 6,000
This time, SOHA wanted something different for its annual report. Instead of the usual example stories and tables of figures their agency WAA came up with an interactive solution.
Send was required to collate photographs, enclose into sealed envelopes and attach these to internal pages of the report. In addition, a personalised letter was placed in a sealed envelope deep inside the report. To help set the scene, the reader was invited to sit down and make a cup of tea to read the report - with the help of one of the 6,000 teabags Send's fulfilment team attached to the inside front cover!
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